The brand name of Peligan moves forward to use
the high technology to launch the pen without
any poison chemistry and genius printing ink.
It overdoes the marketing strategy to build
the brand and expand the distribution. It aims
at 100 million baht of the total sale. The
stationary market is 4,500 million baht.
Mr.Kenny Kang, Vice President of Business
Development South East Asia, Pelikan (Thailand)
Co., Ltd., said to http://www.iclicknews.com that
the total view of the economy in South East
Asia is effected from USA meeting the crisis.
However, the company is still to expand the
market next especially for Thailand that is
potential.
The value of the company in the past year
grew highly. The first quarter of this year
is still growing fast. In this year, the
company sets up 100 million baht of the total
sale. The market share is around 2-3% The
stationary market is 4,500 million baht.
“The selling point of us is the high
technology from Germany, good quality, and
inexpensive price. The new product we just
launched is Souveran Pen, Mini-Friends Color,
and Genius Printing Ink Refill, Power Pad,
Inkjet, etc.” Vice President said and added.
Besides, the company plan s to launch the new
product in this year. Anyway, it will take a
time. It will be the pen for kids only for
the pre-school group that is potential.
In the part of Mr. Vichawut Jingjittra, General
Manager, Peligan (Thailand) Co., Ltd., said that
the marketing strategy in this year will be
the brand building, distribute expansion, and
sales promotional activity. It launched the
campaign of Asking Peligan to be Friend. When
buy 1 Mini-Friends Pen, get 1 Jai Dee Doll.
In terms of the new product, It is divided
into 10% of the pen , 50-60% of the
stationary, and 30-40% of the others.
“Our target group is kid, school, office, pen
collector.” Mr. Vichawut said.
Regarding the competition in the market, there
are many brands in Thailand like pen that is
the competitor of Montblanc, fashionable pen.
The pen of the company is classic.
About the price in this year, it will not be
adjusted any more as a result that the economy
is not good. The gasoline is still expensive.
Peligan is still to use the previous price
because the company wants to the Thai children
to use the inexpensive color.
Mr. Thiraphong Chansiri, President of Thai Union Frozen Products PCL. (TUF) - Thailand's major processor and exporter of canned and frozen seafood, commented, We achieve net profit of Bt578 million in the first quarter. That represents 10% increase from Bt527.7 million during the same period last year. The company’s total revenues surged by 23% to Bt15,987.6 million from Bt13,027.6 million a year ago.
“During the first quarter this year, the appreciation of Thai Baht (vs. USD), the record high oil price and the high fish prices have been the challenges to us. During the quarter, strong sales growth was seen across all of our products, in particular, tuna, shrimp, canned seafood and pet food. Satisfactory performances at our overseas subsidiaries also contributed to this positive result. In tonnage term (tonnage), sales volume surged by 19%, compared with a year ago. All in all, we are confident of our growth prospect in spite of the challenging business environment. We believe we are in a strong position to further expand our markets and hopefully gain more market shares”, Thiraphong said.
As for Q1/2008 sales breakdown by product, tuna products continued to capture the biggest share at 50% share, followed by frozen shrimp (19%), canned pet food (8%) canned seafood (8%), shrimp feed (5%), canned sardine (4%), domestic sales (4%) and frozen cephalopod (2%). Major export markets remained the United States, the EU, Japan, Asia, Africa, Australia, the Middle East, Canada and Latin America. In particular, orders to the EU, Middle East, Africa and Latin America showed very strong growth.
Mr.Prayad Anuchiracheewa, Executive Director of WATERS Unit , Nestl? (Thai) Ltd., has announced that presently, the mineral water industry has a total market value of over 2 billion baht and is still expanding at a very high rate. The growth is expected at 4-5 percent of the total market value along with an increase of 17% in volume. Minere has always been a very successful brand and with its success, it has been a market leader of over 61% market share. With the emphasis on quality, Minere has been able to gain the confidence and trust of the consumers as well as creating a brand that exudes excellence.
This year, Minere’s new marketing strategy is to target those whom are particularly conscious about their health and their quality of life. The specific target group is the middle age working class women who can easily improve their physical outlook and health just by drinking Minere. This particular market group has a very high growth rate from looking at Minere’s total sales, which has been increasing at 2 digits annually. This year, Minere is expanding the new distribution channels aiming to boost sales, to take an even firmer grip on the industry and especially to get close to their target consumer.
Minere’s distribution channel has been divided into two different forms. The first is the “on premise” channel and the second is the “off premise” channel. Through the “on premise” channel, Minere has been mainly targeting fitness facilities such as Fitness First and Piyarom Sports Club. Minere is also available at all Major, EGV, Esplanade, and SF movie theaters.For the “off premise” channel, Minere is distributed through different supermarkets, convenient stores, and department stores. This channel also includes distribution through all of the 7-Eleven.
Suwanee Watcharawasoonthara, Group Brand Manager of WATERS Unit, Nestl? (Thai) Ltd, stated that the company’s new strategy will be towards “Lifestyle Marketing.” This marketing technique will begin by reluanching the current Minere package. The main changes will be to the logo. The logo will be designed to be much more outstanding, premium and modern but still keep the iconic blue that represents the natural source of the Minere. A design of a bird which signifies freedom and nature will be added to the logo to represent the Minere brand.
By using above the line advertising techniques, Minere will be creating new T.V. commercials under the name “Onzen” to coincide with the “Let’s shower inside” campaign theme. The commercials will be broadcasted through different television stations during programs that will achieve the highest level of impact towards the targeted consumer group.
As for the below the line advertising, Minere will be hosting different promotional events and activities throughout the country to educate the consumers on its brand and its beneficial properties. For the launch of the new campaign, Minere will be partnering with different celebrities and prominent society members to help convey the company’s message to the public. Minere is certain that it’s strategic planning on the launch of this new campaign will be incredibly successful and will be received well by the public. Minere also expects to gain the trust of targeted consumer group of the working class women to start using Minere product which will help them improve their healthy & beauty.
Mr.Charn Srivikorn chairman Gaysorn, said watch retailers are still confident about high-end sales even though the country remains affected by economic and political uncertainty. Three outlets - PMT The Hour Glass, Pendulum and The Swatch Group - have joined hands with Gaysorn Land Asset Management, which operates Gaysorn mall, to hold a big timepiece event.
"The Art of Time" exhibition will be held from July 2-20.The event will showcase more than 100 watches worth Bt500 million with 30 art works worth Bt200 million.Thailand still offers a high potential as a high-end watch market that can grow further.The import duty for watches is only 5 per cent. We already have many renowned watch retailers. We can also reach specific types of high-end buyers."
The industry had seen considerably growth in the first quarter.Swatch Group recorded 30-per-cent growth, while Pendulum saw a 20-per-cent uptick.Thailand ranks as the 13th-largest importer of Swiss watches.The import value ranges from Bt8 billion to Bt10 billion a year.Many rare and historical watches from the three retailers and art pieces from Timothy Yarger Fine Art will be on display.
Gaysorn expects to receive 15,200 visitors per day, up from the normal 13,200 visitors it gets daily. Its shoppers are split 50/50 between locals and foreigners. Its key markets from abroad are China, India, Hong Kong, Singapore, Japan and the United Arab Emirates. Gaysorn saw 12-per-cent growth in the first quarter, slightly better than in the same period last year.
Besides, the company plan s to launch the new
product in this year. Anyway, it will take a
time. It will be the pen for kids only for
the pre-school group that is potential.